HEALTH AIDS

How Important Is Patient Education To A Chiropractor?

On a scale of one to ten most chiropractors will answer ten – sometimes even eleven!! Yet, patient education is one of the hardest concepts for chiropractors to manage. Many chiropractors talk to their patients about chiropractic issues or give them brochures but in a society that is largely visual, how much of that information is getting through effectively to the patient?

If only 10% of the population is accessing chiropractic care, it would follow that current marketing strategies employed by chiropractic professionals is not working or not working effectively enough. How many referrals or repeat clients could a chiropractic professional be missing out on because their patients are not properly educated about the many benefits of chiropractic care for them, their families and friends?

The vast majority of chiropractic patients simply are not aware of the vast array of benefits they can receive from chiropractic care. They don’t acquire patient education on television or in magazines or newspapers. Their primary source of information comes from the chiropractic office itself. So how can chiropractors maximize the time spent in their office and educate patients on the benefits of chiropractic care? Brican Systems Corporation has spent the past twelve and a half years developing the solution.

Brican Corporation, who specializes in patient education systems for chiropractic offices, has developed a patient education program to utilize waiting time in the reception and adjustment rooms with informational messages, office news and the latest in chiropractic developments. This system uses the most advanced technology to implement patient education via flat screen monitors and servers that deliver a staggering 11,000 images to patients while they wait to be seen by the chiropractic professional.

These messages can be fully customized to each individual chiropractor’s office to create a complete advertising and marketing campaign to support the doctor’s specific area of expertise. The possibilities are almost limitless for the chiropractor to create a viable marketing strategy for their practice. In addition to the 11,000 images contained in 150 different slide shows, doctors would also be able to receive 270 additional shows over the next five years containing information from the Optimum health University newsletter series on the latest chiropractic developments.

The system is easy to install as well. According to Brican’s Territory Manager in Indiana, Tim Pezold, “This is really designed to be plug and play.” The company provides the servers, monitors and cables necessary. All the chiropractor needs to do is lay the cables and hang the monitors and they’re ready for new business.

Brican’s system is in use in over 3000 chiropractic offices around the country as well as in several chiropractic colleges including Life University, Palmer College, Life West, Parker Chiropractic College and others. Many of these offices are seeing an increase of six or more new patients coming in as a direct result of this marketing strategy being implemented in their office.

About the Author

Dr. Patrick Porter is the host of “Chiropractic Corner,” a free podcast series packed with information for doctors of chiropractic. You can hear his whole interview and interviews with other industry greats, at
http://web.mac.com/patrick.porter

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